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Elie Wurtman

Elie Wurtman’s very first start-up was simple: selling bread door to door at the age of twelve. Unbeknownst to this young entrepreneur, he would eventually become the founder of one of Jerusalem’s first unicorns. Now that’s a lot of bread.

In this episode, Wurtman describes the additional elements that marked his journey — relentless curiosity, ideological commitments, and interestingly, his family’s social activism. Wurtman shares with storymark℠ host Gil Galanos how he integrates both heart and mind into his business practices; how his immigration journey helped chart his course; and what he thinks is the biggest aspect of a business’ success: its story.

More about storymark

storymark is brought to you by itrek studios. itrek is a non-profit that inspires tomorrow’s leaders through peer-led, week-long treks in Israel to experience its innovation, diversity and complex reality firsthand. For more on itrek’s mission, visit

storymark is hosted by Gil Galanos. Our Producer is Elie Bleier. Our Associate Producer is Rebekah Sebastian. Our Editor is Zev Levi.

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