Traffic: most of us tense up just thinking about it, but not today’s guest! He studied and obsessed over it — believing there had to be a solution to this aggravating byproduct of modern civilization. He was right. Uri Levine co-founded Waze; the first crowd-sourced, real-time, traffic app. While he didn’t eliminate traffic altogether, he successfully changed the navigation game entirely. Uri’s entrepreneurial success didn’t stop there. He went on to invest, coach, and lead other start-ups, eventually writing a book that aptly reflects his approach to business: Fall in Love with the Problem.

 

Ride along with Gil and Uri as they travel down memory lane, to learn how and where Uri developed the necessary traits for life as a serial entrepreneur.